Playout Automation Market 2024 | Market Overview, Business Opportunities, Industry Share And Forecast To 2033
The playout automation global
market report 2024 from The Business Research Company provides comprehensive
market statistics, including global market size, regional shares, competitor
market share, detailed segments, trends, and opportunities. This report offers
an in-depth analysis of current and future industry scenarios, delivering a
complete perspective for thriving in the industrial automation software market.
Playout Automation Market, 2024
report by The Business Research Company offers comprehensive insights into the
current state of the market and highlights future growth opportunities.
Market Size -
The playout automation market size
has grown rapidly in recent years. It will grow from $1.08 billion in 2023 to
$1.28 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be
attributed to the rise of over-the-top (OTT) services, regulatory compliance
requirements, the emergence of 24/7 broadcasting, expansion of multichannel
broadcasting, and demand for cost efficiency.
The playout automation market size
is expected to see rapid growth in the next few years. It will grow to $2.59
billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be
attributed to increasing demand for broadcast content, the transition to
IP-based workflows, the rising popularity of UHD (Ultra High Definition) and
HDR (High Dynamic Range) content, the emergence of cloud-based playout
services, and demand for multiplatform content distribution. Major trends in
the forecast period include advanced graphics and branding, integration of AI
and ML, compliance and monitoring tools, and security and content protection.
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Scope Of Playout Automation
Market
The Business Research Company's
reports encompass a wide range of information, including:
1. Market Size (Historic and
Forecast): Analysis of the market's historical performance and projections for
future growth.
2. Drivers: Examination of the key
factors propelling market growth.
3. Trends: Identification of
emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the
market into its primary segments and their respective performance.
5. Focus Regions and Geographies:
Insight into the most critical regions and geographical areas influencing the
market.
6. Macro Economic Factors:
Assessment of broader economic elements impacting the market.
Playout Automation Market
Overview
Market Drivers -
The expansion of the broadcasting
industry is expected to propel the growth of the playout automation market
going forward. The broadcasting industry encompasses the production,
distribution, and transmission of audiovisual content, including television and
radio programs, to mass audiences via various platforms and technologies. The
broadcasting industry is rising due to increasing demand for diverse content
consumption options and the proliferation of digital platforms. Playout
automation improves broadcasting operations by efficiently scheduling and
managing the playout of audiovisual content across multiple channels, enhancing
workflow efficiency, and ensuring continuous on-air operation. For instance, in
November 2023, according to the Canadian Radio-television and
Telecommunications Commission (CRTC), a Canada-based government agency,
broadcasting revenues experienced a 1.2% increase from the 2021 to the 2022
broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU)
increased to $5.46 billion in 2022, reflecting a growth of approximately 11.2%
compared to $4.91 billion in 2021. Similarly, discretionary TV revenue rose to
$4.09 billion in 2022, marking an increase of approximately 3.3% from $3.96
billion in 2021. Therefore, the expansion of the broadcasting industry is
driving the growth of the playout automation market.
Market Trends -
Major companies operating in the
playout automation market are increasing their focus on developing new
technological solutions, such as cloud playout solutions, to gain a competitive
edge in the market. Cloud playout solutions are software-based systems that
allow broadcasters and media organizations to manage and automate the playout
of audiovisual content using cloud infrastructure. For instance, in March 2024,
Brightcove, a US-based software company, launched Cloud Playout 2.0, a playout
automation solution that allows organizations to curate linear channel
experiences. This new version simplifies the management of linear channels and
offers a centralized platform for creating, distributing, and monetizing them.
It enables organizations to schedule and deliver channels to owned-and-operated
websites and apps, as well as FAST platforms, diversify monetization options,
engage audiences, and manage ad pod placement and duration to maximize revenue.
This advanced solution streamlines workflows, enabling users to easily manage
content, schedule programming, and distribute channels efficiently within a
centralized platform.
The playout automation market
covered in this report is segmented –
1) By Type: Hardware,
Software
2) By Application: News,
Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user:
International Broadcasters, National Broadcasters
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playout automation market, Request now for Sample Report @
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Regional Insights -
North America was the largest
region in the playout automation market in 2023. Asia-Pacific is expected to be
the fastest-growing region in the forecast period. The regions covered in the
playout automation market report are Asia-Pacific, Western Europe, Eastern
Europe, North America, South America, Middle East, Africa.
Key Companies -
Major companies operating in the
playout automation market report are <b>iHeartMedia Inc.; Grass Valley
USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine
Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream
Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.;
Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream
Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical
Systems; 305broadcast </b>
Table of Contents
1. Executive Summary
2. Playout Automation Market
Report Structure
3. Playout Automation Market
Trends And Strategies
4. Playout Automation Market –
Macro Economic Scenario
5. Playout Automation Market Size
And Growth
…..
27. Playout Automation Market
Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential
Analysis
30. Appendix
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